About US

The ‘ALDER’ range of furniture

Alder, an exclusive Indian brand, was launched in 2004 with the objective of converting houses into homes in tandem with the commitment of ‘Quality Prime’. The result is Alder being blessed with the love and trust of our innumerable happy customers across the country.

A lot of thought and effort goes into designing Alder furniture/furnishings so that each of our esteemed customers gets value for their hard-earned money. Our persistent efforts towards providing 'Exclusive Indian Furniture' for almost the last two decades has resulted in Alder as a brand being recognized in providing exceptionally well-crafted ergonomic Wooden & Panelwork Masterpieces. At Alder, we endeavour to uphold high-quality standards at every step - right from infrastructure, procurement of raw materials, manufacturing practices, to marketing and after-sales services.

We work hard to stay true to our motto of 'Quality Prime'. With our strong manufacturing and new designing ideas, we take pride in being successful in the Indian market. State-of-the-art computerized machinery is employed at our facilities, like CNCs (computer numeric control machinery), Panel Sawing Machines, fully automated boring machines, among others) along with a dedicated and motivated workforce which includes highly-skilled workers, managers, and managing directors.

Alder's manufacturing and servicing facilities are situated in Haryana, Himachal Pradesh and Delhi, with a capacity of producing over 15,000 furniture units in a month. Alder's products are created in such a way that they are re-polishable and have a two-year (minimum) warranty for free replacement of furniture parts that may have a manufacturing defect (refer to Alder warranty certificate).

We promote a DIY (Do-It-Yourself) approach for customers who like experimenting and building things on their own. Otherwise, a professional fitter is deployed from the Channel Partner end when a customer buys an Alder product - which is then assembled free of cost at the customer's preferred location.

With a strong Channel Partner Netwrok across India, our product line includes Beds, Wardrobes, Dressers, Dining Sets, Sofa Sets, Centre Tables, Lobby & Bedroom Chairs, Office & Study Units, Storage & Multiutility Units, and TV/LCD Units; with constant updations according to market trends.


1. To create value for our clients with constant improvements in our designs with time and according to our customer's feedback and aim to give customers high-quality in-budget furniture.
2. We aim to provide customers with comfortable, beautiful furnishings with built-in safety features.
3. To improve customers' experience we follow the “Total Quality & Convenience Approach” via using advanced technologies, better after-sales services, and working to improve our workforce skills.
4. We aim to provide customers value for their money.


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